Here's the exact sequence we use for website visitors:
[SAMPLE CSV]:
Here's the exact sequence that generated $500K+ in pipeline:
Timing: Immediately after visitor identification Content: [Blank connection request]
Why blank? Connection requests without custom messages have 30-40% higher acceptance rates.
<aside>
Subject: just looking?
Hi {{firstName}}, I noticed you visited our website recently. Just looking?
Or do you want to evaluate how [Your Company] can help you [specific value proposition]?
Let me know either way.
</aside>
<aside>
Hi {{firstName}}, I noticed you visited our website. Just browsing?
Or do you want to evaluate how [Your Company] can help you [specific benefit]?
Let me know either way.
</aside>
<aside>
Hi {{firstName}}, there are a lot of [your industry] tools out there. But very few you can trust.
[Your Company] has been around for [time period] and has over [number] users (with a [rating] rating on [platform])
Would you have the bandwidth to look at how [Your Company] can help you [specific outcome]?
</aside>