When properly implemented, they increase response rates significantly compared to text-only follow-ups.

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Why Voice Notes Outperform Text:

  1. Pattern Interruption: Only 0.8% of LinkedIn messages use voice notes, making yours instantly stand out
  2. Psychological Reciprocity: Recipients feel a stronger obligation to respond to the perceived additional effort
  3. Tone Conveyance: Voice communicates enthusiasm, sincerity, and personality that text cannot
  4. Reduced Cognitive Load: Listening requires less mental effort than reading for many busy professionals

The 4 Strategic Voice Note Moments:

  1. The Connection Acceptance Voice Note: Send immediately after connection acceptance for higher response rates than text
  2. The Follow-Up Voice Note: Use after 3-4 days of no response to your initial message
  3. The Objection Handler Voice Note: Deploy when prospects raise concerns or show hesitation
  4. The Value-Add Voice Note: Share a quick insight specifically relevant to their current challenges

Voice Note Script #1: The Initial Connection

Perfect for: First message after connection acceptance

"Hey there! Hope a voice message is okay - figured it might be a refreshing break from the usual LinkedIn messages flooding your inbox today.

I've been following what you've been sharing about digital transformation and wanted to reach out because we've created a framework that's helped companies streamline their transition to cloud infrastructure. One client saw a 43% reduction in deployment time within just 8 weeks.

If you're interested, I'd be happy to share it - no strings attached. Either way, appreciate your time and hope your week is going well!"

Duration: 35 seconds

Why it works: Opens with pattern interruption, establishes relevance, offers specific value with proof points, and ends with a zero-pressure ask.

Voice Note Script #2: The Follow-Up After No Response

Perfect for: 3-4 days after an unanswered initial message

"Hey there! Sending a quick voice note instead of another text message - I know how overwhelming LinkedIn can get sometimes.

I wanted to follow up about that case study I mentioned where we helped reduce customer acquisition costs for SaaS companies. We actually just updated it with new data showing a 31% average improvement across 12 different companies.

Thought it might be relevant to what you're working on. No pressure to respond - just wanted to make sure it reached you. Hope you're having a productive week!"