The Problem Sending Personalized Voice/Video Messages Solves
- Pain point: In a world of text-based automation, every message feels robotic. Even personalized text messages lack human connection.
- The opportunity: Voice and video messages are still rare enough to stand out while adding the human element that builds trust faster.
- Why this matters: People connect with people, not companies. Voice and video let your personality come through in ways text never can.
The Voice Message Strategy
When to use voice messages:
- After a connection accepts (thank them personally)
- When following up on content engagement
- To introduce yourself after they engage with your posts
- When someone goes quiet (re-engagement)
Voice message scripts:
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Post-connection thank you:
"Hey [Name], thanks for connecting! I really appreciate it. I'm looking forward to seeing what you're working on and hopefully sharing some valuable insights in my posts. Have a great day!"
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Content engagement follow-up:
"Hi [Name], I saw you commented on my post about go-to-market challenges. Really appreciate your perspective on that. I'd love to hear more about what you're seeing in your space."
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Re-engagement message:
"Hey [Name], hope you're doing well! I've been sharing some insights about SaaS scaling challenges. Thought you might find them relevant given what [Company] is working on. Would love to hear your thoughts."
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The Video Message Strategy
When video works best:
- Introducing yourself to high-value connections
- Explaining complex concepts they showed interest in
- Thank you messages after meaningful conversations
- Follow-up after someone engages deeply with your content