This user runs a consultancy helping tech and SaaS companies with go-to-market strategy across Australia and the US. Like most founders, he knew LinkedIn could be a goldmine for connecting with prospects. But his first attempts were a mess.

He initially "tried to get too tricky with the sequencing."

His tool settings were completely wrong.

He wanted 30 connections per day but had configured everything for only 10 reach-outs.

The whole system was backing up, and nothing was working.

Then they simplified everything.

The results:

• 36% acceptance rate on connection requests
• 56% reply rate (industry average is 10-20%)
• 128+ inbound connections and reactions in one month
• Now consistently sends 33-34 requests daily with 34-35% connection rates

<aside>

What changed?

They discovered that the best way to sell is to not sell. At least not at first.

</aside>