Key Statistics

41%

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Response Rate

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27%

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Acceptance Rate

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$60K

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Revenue Generated

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The Traditional Approach vs The Profitable Approach

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Most people use Sales Navigator to find:

• Established prospects
• Proven industry leaders
• Companies with obvious success markers

This approach fails because successful people are oversaturated with outreach.

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The Need-Based Targeting Framework

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Instead of targeting success, target aspiration. Look for people who:

• Want to achieve something but haven't reached it yet
• Are actively working toward a goal
• Have the budget but lack the expertise
• Are underserved by current market solutions </aside>

The Boolean Search Used:

"Multi-family" AND "author" AND "speaker" AND NOT "bestselling author" AND NOT "publisher"

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Why This Search Works:

This search identifies people who are positioning themselves as experts (author, speaker), operate in a profitable niche (multi-family), but haven't achieved top-tier status yet.

They're likely investing in growth and authority building.

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