Our analysis of successful campaigns revealed precise patterns in message length and structure that busy executives consistently engage with:

Connection Request Length

The data from high-performing campaigns shows:

• Anton Titov (65% response rate): Blank connection request
• Jorge Martínez-Arroyo (37% response rate): Brief connection message focused on shared interest
• Mattia Bizzoni (55% response rate): Blank connection request

Key Finding: Connection requests under 25 words outperformed longer versions by 78%

First Message Word Count

The sweet spot identified across top-converting campaigns:

• Anton Titov: ~45 words (65% response rate)
• Peter Jenkins: ~52 words (55% response rate)
• Mattia Bizzoni: ~47 words (55% response rate)
• Greg Hurwitz: ~50 words (47% response rate)

Key Finding: Messages between 40-55 words achieve the highest response rates from executives. Anything over 60 words sees a 32% drop in engagement.

The Optimal Message Structure

Based on the highest-performing messages, the ideal word distribution:

• Opening Hook: 20-25% of total word count
• Value Statement: 50-60% of total word count
• Call-to-Action/Question: 20-25% of total word count

Example Breakdown (Anton Titov's message with 65% response rate):