The Critical Follow-Up Principle

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The campaign doesn't end when someone responds.

Most revenue comes from systematic follow-up after initial engagement.

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Your Persistence Matters.

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Continue following up until they explicitly tell you to stop.

This works because:

• Most people don't respond immediately even when interested
• Persistence demonstrates commitment and professionalism
• Multiple touchpoints build familiarity and trust
• Decision-makers appreciate direct communication </aside>

Follow-Up Timeline

• 3 Days After Initial Response: Reference their specific situation or recent content they've shared.
• 1 Week Later: Share a relevant insight or resource related to their goals.
• 2 Weeks Later: Make a direct offer for a brief conversation to explore mutual opportunities.
• 1 Month Later: Check in with new industry insights or relevant opportunities.