The Rule: Your first connection request must have zero commercial intent. Period.
Most founders fail here immediately.
They try to pack value propositions, credentials, or subtle pitches into connection requests. This triggers instant skepticism.
What this looks like in practice:
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❌ "Hi [Name], I help SaaS companies like yours scale their go-to-market strategy. I've helped 50+ companies increase revenue by 200%. Would love to connect and see if I can help."
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✅ "Hi [Name], I enjoy reaching out and connecting with fellow founders. Would love to add you to my network."
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The psychology:
People's defenses drop when there's no perceived threat. A genuine desire to connect feels rare in a world of constant pitching.
Implementation rule:
If your connection request mentions what you do, how you help people, or any business benefit, rewrite it.
The Rule: Build the relationship foundation before any business discussion.
Traditional sequences try to move prospects through a funnel:
Connect → Pitch → Follow-up → Close.
This user's approach:
Connect → Provide value → Build credibility → Let them come to you.
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The actual sequence:
Why this works: People buy from those they trust. Trust takes time. Rushing kills trust.
Implementation rule: Never mention your services in the first 3 interactions. Focus entirely on providing value and building rapport.