Step-by-Step Breakdown:

Step 1: Catch Hook (Trigger)

• Tool: Zapier + Google Sheets
• Function: Detects when new row is added to Google Sheets

• Data Captured: First name, last name, email address from trial signup

• Example: {Name} {Last Name}, {first name}@{company name}.com signs up

Step 2: Filter Personal Emails

• Tool: Zapier Filter
• Function: Only continue if email is NOT personal

• (excludes @gmail.com, @yahoo.com, etc.)
• Purpose: We only want to reach out to business users, not personal accountsLogic: Continue only if email domain is business domain

Step 3: Email Validation

• Tool: ZeroBounce integration
• Function: Verify email deliverability before sending

• Filters: Valid, Catch-all (risky but acceptable for inbound leads)