(How to warm up leads without burning 3 hours on LinkedIn)
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Most people think adding [First Name] to a comment makes it personal.
It doesn't.
Your prospects aren't idiots. 71% of them EXPECT personalized interactions (McKinsey). And 76% get pissed when they don't get it.
So when you drop "Great insights, [Name]!" on their post, they know exactly what you're doing.
And they ignore you.
Here's the thing about generic comments: 85% of cold outreach fails completely (LinkedIn). But personalized stuff? It boosts conversions by 5-15% and cuts your acquisition costs in half.
So you're either converting or you're invisible. Pick one.
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Generic = spam.
But going overboard with personalization also kills you. Nobody wants you bringing up their college debate team or their dog's Instagram.
They want RELEVANCE.
Comment on what matters to their business. Reference their actual pain points. Show you understand their world.
Everything else is noise.
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Generic commenting gets you nowhere. Low engagement. No pipeline. Wasted hours.
Personalized commenting? Real conversations. Warmed up leads. Actual meetings.
The math isn't complicated. Most people are just lazy.
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People think automation means generic.
Wrong.
Good automation (name + context + relevance) beats both extremes. You don't burn out AND you don't get ignored.
Bad automation (templated garbage) is worse than doing nothing.
The key? Automate the reach. Personalize the message.
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Let's be honest about what happens when you manually comment on 100 posts.
You read the post. Think of something to say. Check if it's been said already. Write something that doesn't suck.
Repeat 99 times.
By comment 50, you're cooked. Everything becomes "Great post!" and "Love this insight!"
Your brain gives up. Your comments get generic. Nobody engages.
It's simple.
The AI reads the entire post. Not skimming. Actually reading.
Then it checks YOUR prompt (your voice, your angle, your expertise).