Step 1: Profile View

Visit the prospect's LinkedIn profile first.

This creates initial awareness and shows up in their notifications, priming them for your connection request.

Step 2: Connection Request

Send a connection request without a custom message.

Generic requests often perform better because they feel less sales-oriented.

Step 3: Post Engagement

Like and comment on one of their recent posts.

This demonstrates genuine interest in their content and adds social proof before your outreach message.

Step 4: Initial Message

Send a short, OPEN-ENDED message that starts a conversation rather than pitching services.

Step 5: Email Follow-Up

If they don't respond to the LinkedIn message, send a brief email as a secondary touchpoint.

Step 6: Skill Endorsement

Endorse 2-3 of their LinkedIn skills. This adds value and keeps you visible in their notifications.

Step 7: Second Post Engagement

Comment on another recent post to maintain visibility and demonstrate ongoing interest.