Before you even think about sending that LinkedIn DM, hold up.

First, figure out who’s actually worth talking to.

Because here’s the thing: list building isn’t just a step of LinkedIn Outreach.

It’s the difference between getting ghosted and getting real replies.

A good list = Good acceptance rates = Good response rates.

Because you’re reaching people who might actually give a damn.

For our clients, we’ve tested a bunch of ways to do this.

Some are obvious, some will make you rethink where your audience actually hangs out.

And no,

It’s not just LinkedIn + Sales Nav.

LinkedIn and Sales Nav is ofc a great source but that’s not the only one :) Here are some other great options you can try:

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• Method 1 - Job Postings </aside>

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• Method 2 - Google Maps </aside>

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• Method 3 - Podcast Guests </aside>

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• Method 4 - Post Commenters </aside>

But.. If you’re using Sales Nav

Remember this;

Most people use the same 3–4 Sales Navigator filters: job title, industry, location, company size.

But there are a few lesser-known filters that can completely change how you find and approach prospects and hardly anyone talks about them.

These filters help you spot people who are actually active, relevant, and more likely to respond… instead of blasting generic messages to a cold list.