Phase 1: Foundation (Weeks 1 to 4)

Week Priority Deliverables
1 Audit and baseline Complete mention frequency audit. Record current LLM responses for 20 target queries across 3 models. Set up tracking spreadsheet.
2 Category and alignment Finalize primary category label. Define 10 to 20 target query patterns. Standardize product description template.
3 On-site content Publish "What is [Product]?" page. Publish FAQ page mapped to target queries. Implement schema.org markup.
4 External profile alignment Update G2, Capterra, Product Hunt, Crunchbase, LinkedIn, AngelList, and all other profiles with standardized description.

Phase 1 checkpoint: Standardized description deployed across all owned and external profiles. On-site answer-ready content live. Baseline LLM response data recorded.

Phase 2: Signal Amplification (Weeks 5 to 8)

Week Priority Deliverables
5 Third-party validation kickoff Launch review request campaign targeting G2 and Capterra (50 reviews each). Submit to 3+ awesome-lists on GitHub.
6 Comparison content Publish 3 "[Product] vs [Competitor]" pages. Ensure each uses consistent table format and factual content.
7 Mention generation Pitch inclusion in 10+ existing comparison/listicle articles. Publish 2 integration guides. Begin contributing to relevant community discussions.
8 Partner alignment Contact top 5 integration partners. Provide templated descriptions. Request mentions in their documentation or marketplace pages.

Phase 2 checkpoint: 3+ comparison pages live. Review generation campaign active. Pitches sent to 10+ comparison article authors. Partner outreach initiated.

Phase 3: Acceleration (Weeks 9 to 12)

Week Priority Deliverables
9 Content expansion Publish 2 additional comparison pages. Publish a "Category Guide" or "What is [Category]?" page.
10 Analyst and media outreach Brief 3 to 5 industry analysts or influential bloggers. Provide product access and data.
11 Measurement and testing Run full LLM query test across 3 models for all 20 target queries. Compare to baseline. Document changes.
12 Review, iterate, plan Analyze 90-day results. Identify signals that improved most and least. Plan next quarter's priorities based on gaps.

Phase 3 checkpoint: All five signals actively being strengthened. Measurable improvement in at least 2 signals from baseline. Second LLM query test completed with comparison data.

Weekly Recurring Activities (All 12 Weeks)