This exact sequence generated 30% reply rates with nearly 500 prospects.

Step 1: Send Connection Request

Connection Request Template

Hey {{firstName}}, I was searching for the best {{jobTitle}} and your profile popped up!

Thought of reaching out and connect with you.

<aside> Timing: Send connection requests during business hours (9 AM - 5 PM) for higher acceptance rates. Avoid weekends and holidays.

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Step 2: Engage on their profile

❤️ Like their recent post

Key Messaging Principles

Reference Specific Engagement

Always mention the specific post or topic they engaged with. This shows you're not mass messaging and creates immediate relevance.

Lead with Social Proof

Include relevant case studies, client examples, or guarantees. This builds credibility before stating your ask.

Soft Call-to-Action

Ask for a brief call rather than a demo. Include an easy out to reduce pressure and increase response rates.

Professional but Casual Tone

Write like you're messaging a colleague, not delivering a sales pitch. This creates a more human connection.

<aside> Success Metrics from Original Campaign: 30% reply rate, 25% connection acceptance, campaign became one of the best performers ever run. The key was targeting demonstrated interest rather than assumed need.

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