Why Personalization Affects DMs

1. Prospects Expect Relevance

• 71% of consumers expect personalized interactions, and 76% get frustrated when it doesn't happen (Source: McKinsey)
• Ignoring this shift puts you at risk of being overlooked or unsubscribed

2. Engagement & Conversion Drop

• Generic outreach leads to up to 85% of cold messages failing (Source: LinkedIn)
• In contrast, personalized messaging can boost conversion by 5–15% and reduce acquisition costs by up to 50%

3. Brand Perception & Trust Erode

• Recipients perceive generic outreach as spam or irrelevant
• Over-personalization (irrelevant "fun facts") without relevance decreases credibility and trust

4. Missed Relationship Opportunity

• Personalized outreach strengthens relationships, trust, and loyalty
• Without thoughtful messaging, you're sending another forgettable DM into their inbox

5. Loss of ROI & Wasted Effort

• Generic outreach: Low open/click rates → Less pipeline → Poor ROI
• Personalization ties to better engagement, pipeline generation, and eventually more revenue

6. Automation Doesn't Excuse Irrelevance

• Basic personalization (name, title) plus automation outperforms both extremes
• If message lacks relevance or value, even automation may underperform