The secret to my 1-in-3 conversion rate isn't just the initial message - it's the follow-up sequence.
Follow-up #1: Value-Add (Day 3)
Quick follow-up, [NAME]—I just came across this [ARTICLE/RESOURCE] on [TOPIC RELEVANT TO THEM].
Thought you might find it valuable given your focus on [THEIR INTEREST].
My offer for a quick call still stands if you're interested.
Follow-up #2: Social Proof (Day 7)
[NAME], we just wrapped up a project with [SIMILAR COMPANY] that resulted in [SPECIFIC RESULT].
Thought of you since you're facing similar [CHALLENGE/OPPORTUNITY].
Still open to sharing our approach if you're interested.
Follow-up #3: Pattern Interrupt (Day 14)
[NAME], am I right in thinking that [SPECIFIC CHALLENGE] isn't a priority for [THEIR COMPANY] right now?
Just want to make sure I'm not missing something before I close my outreach.
Follow-up #4: Closing the Loop (Day 21)
[NAME], I'll assume timing isn't right and close my outreach.
If [THEIR CHALLENGE] becomes a priority, I'm here—we've helped [NUMBER] companies achieve [RESULT].
All the best!
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