Before anyone replies to your DM, they're checking out your profile. If it doesn't look professional and credible, your message gets ignored.

The 3 Things Every Prospect Checks

1. Your Headshot

• Professional but approachable
• Clear, high-quality image
• Appropriate attire for your industry
• Genuine smile (builds trust)

2. Your Headline

• What you do + who you help
• Results-focused, not title-focused
• Include geographic relevance if targeting locally
• Make it curiosity-inducing

3. Your Banner

• Visual representation of your value proposition
• Include your core message/benefit
• Use colors that convey professionalism
• Keep text readable on mobile