Geographic Targeting vs Job Title Targeting
Most people target by job title only. Big mistake.
The Problem with Job Title Targeting:
- Everyone does it
- Creates massive competition for attention
- No emotional connection
- Feels generic and automated
Why Geographic Targeting Works:
- Instant tribal connection
- Much less competition
- Feels personal and relevant
- Creates natural conversation starters
Sales Navigator Setup
Here's the exact targeting strategy that generated the 75% reply rate:
Primary Filters:
- Location: Choose your target geography (city, state, or country)
- Current Title: Founder, Co-founder, Owner, CEO, Managing Director
- Company Size: 1-50 employees (decision makers, not bureaucrats)
Secondary Filters:
- Industry: Your target industries