Geographic Targeting vs Job Title Targeting

Most people target by job title only. Big mistake.

The Problem with Job Title Targeting:

• Everyone does it
• Creates massive competition for attention
• No emotional connection
• Feels generic and automated

Why Geographic Targeting Works:

• Instant tribal connection
• Much less competition
• Feels personal and relevant
• Creates natural conversation starters

Sales Navigator Setup

Here's the exact targeting strategy that generated the 75% reply rate:

Primary Filters:

• Location: Choose your target geography (city, state, or country)
• Current Title: Founder, Co-founder, Owner, CEO, Managing Director
• Company Size: 1-50 employees (decision makers, not bureaucrats)

Secondary Filters:

• Industry: Your target industries