Template #1: The Vulnerability Approach (43% Response Rate)

Perfect for: New market entry, getting specific advice

Hi {{firstName}},

I'm building a network of people in the skincare industry servicing Indonesia. I’d love to connect and learn from your expertise. 

This business is an exciting new challenge for me. I hope you are open to accepting my request.

Based on Peter Jenkins’ campaign (43% response rate)

https://youtu.be/hMf47fiesUY?feature=shared

Template #2: The “Do You Have The Problem I Solve?” Template (65% Response Rate)

Perfect for: Qualifying leads, getting market feedback

Glad to connect {{firstName}} I'm Anton, CEO of Archway. I noticed you run a UK based company from {{City}}, Pakistan. 

Many owners there have told me that getting international payments is a big problem. 

Is that a concern for you as well?

Based on Anton Titov's Pakistan campaign (65% response rate)

https://youtu.be/8ECtMHazy-M?feature=shared

Template #3: The Common Interest Connector (37% Response Rate)

Perfect for: Building professional networks, finding partners

Hello {{firstName}}, how are you?

Nice to connect and share interests in the world of startup investing and entrepreneurship.

Best regards,
Jorge

Based on Jorge Martínez-Arroyo's investor outreach (37% response rate)

https://youtu.be/rI0-fUuetyo?feature=shared

Template #4: The “Casual Question” Approach (55% Response Rate)

Perfect for: Being casual and network-y

How are things at [company name]?

Based on Joey Kennedy’s campaign (57% response rate)

https://youtu.be/AOIYXi11zF8?feature=shared