Based on our analysis of successful campaigns, here's how to turn cold prospects into engaged conversations within minutes:
The Two-Campaign Approach (Jorge's Method)
https://youtu.be/rI0-fUuetyo?si=2AMsLkdrSPc9qkyv
Jorge at Co Angels Enterprise Tech splits his outreach into distinct phases:
- Connection Building Campaign: Focus purely on making connections without selling
- Target: 50+ new connections per week
- Message example: "I'm connecting with professionals to build a network in the investment world. Would you be open to connecting?"
- Value-Based Campaign: After connection is established, move to value-oriented outreach
- Implementation: 3-7 days after connection
- Typical response rate: 40%
The Prospect Warming Sequence (Cody Ruby's Method)
https://youtu.be/XRK42Qcf_qo?si=Z6PcHAWTghlmfLfD
Cody Ruby's approach warms up prospects before ever sending a message:
- Like their recent posts
- View their profile (creates notification)
- Follow their profile
- THEN send connection request
Impact: As Cody explains: "If they stay on top of who's looking at them on LinkedIn, I've already had three warm-up touch points before I even reach out to them to connect."
Response Rate Impact:
- Cold outreach: ~25% response rate
- Warmed outreach: ~65% response rate
The Value-First Conversation (Peter Jenkins' Approach)
https://youtu.be/hMf47fiesUY?si=JvJ1IQ8f6k2TadeF
Peter's 43% response rate comes from this sequence: