This video shares a unique cold outreach hack where you scrape niche audiences instead of using the same tired lists everyone else uses (Apollo, LinkedIn, etc.).
We walk through a real case study with a SOC 2 certification provider who needed to reach SaaS companies.
The brilliant strategy here?
Scraping Nathan Latka's SaaS podcast guest list. This gave us a perfect reason to reach out
("Hey, I heard you on Nathan's podcast...")
plus a highly targeted list of successful SaaS founders.
We show exactly how we segmented the list using AI to identify which companies already had SOC 2 certification, then crafted different messaging for each segment.
The results?
13.79% response rates because recipients felt like the outreach was genuinely personalized, not automated.
https://youtu.be/CVKpIgKM1c0?si=kptgARlTWjSjqhC2
This video tells the story of a challenging client in blockchain security auditing - one of those clients that's really hard to do list building for.
Initially, we tried the obvious approach using LinkedIn to find CTOs at blockchain companies, but we got terrible results full of irrelevant leads.
That's when we discovered the game-changing combination: **Ocean.io for building lookalike companies based on their best customers, plus Clay for enrichment and automation.**
In this video, we demonstrate the exact workflow - starting with their successful client ZuraVerse, finding similar companies, then enriching with decision-maker contacts.
The results? We went from getting junk leads to 50+ quality replies and 5-10 leads monthly.
There’s even the process on how to automate the entire process from Clay directly into your sales sequences.
https://youtu.be/ackXGkpM0p8?si=nYQOKTkg9tlLJarm