Video Message Best Practices:

Technical Quality:

• Record in good lighting (face a window, not away from it)
• Hold phone steady or prop it up - shaky videos look unprofessional
• Keep background clean and professional
• Test audio first - clear sound is more important than perfect video
• Record in portrait mode (people watch on phones)

Content & Delivery:

• Look directly at the camera, not the screen - creates eye contact
• Smile naturally when you start recording -
• Speak slightly slower than normal conversation - videos often feel rushed
• Keep energy level up but authentic - enthusiasm is contagious
• End with a clear next step, don't just trail off

Length & Structure:

• 20-30 seconds max - attention spans are short
• Front-load the most important info in first 10 seconds
• One clear message per video - don't try to cover multiple topics

Timing & Context:

• Avoid recording when tired or stressed
• Send during business hours in their timezone