12 Claude Skills · Copy-Ready Prompts
Replace [competitor], [niche], [industry], or [target audience] with your specifics. Run in Claude with web search on. Treat output as a starting point — verify anything surprising before acting on it.
gtm-squad-linkedin-research-skills (2).zip
01 · Competitor Post Breakdown
Dissect what is driving a competitor's best posts — hook patterns, content type, and posting frequency versus engagement rate.
- Pull the last 30 posts from [competitor] and identify which three got disproportionately higher engagement than their average.
- Break down the hook (first two lines) of [competitor]'s top five posts and identify the pattern they repeat.
- Identify whether [competitor]'s best-performing posts are stories, frameworks, opinions, or data — and in what ratio.
- Compare [competitor]'s posting frequency to their engagement rate to see whether quantity or quality drives their growth.
- Identify the specific claims or numbers [competitor] uses in their posts that got questioned or challenged in the comments.
02 · Hook & Opening Line Analysis
Study which first lines stop the scroll — by hook type, length, format, and comment-to-like ratio.
- Collect the opening lines of the 20 highest-performing posts in [industry] and categorize them by hook type.
- Identify which hook types — contrarian, confessional, numbered list, question — get the highest comment-to-like ratio in [niche].
- Find posts where the hook promises something the body doesn't deliver, and note whether engagement still held up.
- Identify the shortest and longest hooks among top-performing posts in [industry] and compare their engagement.
- Determine whether hooks that name a specific number or timeframe outperform vague ones in [niche].