Outbound isn’t about one super step.

You can have the best list in the world… but if your messages suck, nobody replies.

You can write the best-est opener… but if you’re reaching the wrong people, it goes nowhere.

Outbound only works when every piece clicks together; targeting, messaging, timing, follow-ups.

But here’s the thing:

there isn’t one “perfect” sequence.

Some prospects respond after one message.

Some need a mix of profile touches, voice notes, and follow-ups before they engage.

Your job is to build a sequence that:

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• Fits your style
• Matches their activity level
• And doesn’t come off as desperate or robotic </aside>

Here’s how to think about it:

Step 1: Pick your warm-up style

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• Low effort: Just view the profile → Send connection request.
• Relationship-first: Follow + like + meaningful comment before connecting.
• High visibility: Show up multiple times (views, likes, comments) → Then request. </aside>

Step 2: Decide on connection request tone

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• Blank request → Sometimes, less is more.
• Straightforward → “Hey, saw we both work with X industry…”
• Casual → “Been seeing your posts on X ; had to connect.”
• Value-based → “Thought you might like this resource on X…” </aside>

Step 3: Choose your message flow

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• Light-touch sequence: Connection → 1 message → 1 follow-up → Stop.
• Nurture sequence: Connection → Warm opener → Follow-up with insight → Video/voice message → Close.
• Multi-channel sequence: LinkedIn DMs + InMail + Email touches combined. </aside>

Step 4: Add your pattern interrupt

<aside>

• Video message if you’re good on camera.
• Voice note if you sound more natural than you type.
• Humor if your audience gets it. </aside>

Step 5: Timing & pacing