Run these after completing the research step. These use the segment and role data to write sequences that are specific to each lead group.
Read scored-leads.csv, segment-research.md, and icp-filter.md.
For each segment group (by title + industry), write a 3-message
LinkedIn DM sequence.
Rules:
- Message 1: Under 75 words. Lead with their reality, not your product.
No pitch. End with a soft question or observation.
- Message 2 (Day 3): Add a data point, case study, or insight relevant
to their segment. Still no hard ask.
- Message 3 (Day 7): One clear CTA. Specific, not "open to a call?"
Frame it around what they get, not what you want.
Do not use: "Just checking in", "Quick question", "Hope you're well",
"I came across your profile", or "I'd love to connect".
Output a file called dm-sequences.md with one section per segment.
Read scored-leads.csv, segment-research.md, and icp-filter.md.
For each segment group, write a 3-email cold email sequence.
Rules:
- Subject lines: Under 6 words. No clickbait. No questions as subject lines.
- Email 1: Under 120 words. Problem-first. One CTA at the end.
- Email 2 (Day 4): A different angle or proof point. Not a re-pitch.
- Email 3 (Day 10): Short break-up email. Under 50 words.
Give them a low-friction out.
Format per email: Subject | Body | CTA
Output a file called email-sequences.md with one section per segment.
Run this after the segment sequences are written. It takes the segment template and adds individual context from the tier1-research.md file.
Read dm-sequences.md, email-sequences.md, and tier1-research.md.
For each Tier 1 lead:
1. Find their segment sequence in dm-sequences.md
2. Add one personalised line at the start of Message 1 that references
the specific signal found in tier1-research.md
3. Keep the rest of the message the same
The personalised line should:
- Be under 20 words
- Reference something real (the post, news item, or signal found)
- Not compliment them on it. Just reference it as context.
Output a file called tier1-personalised-messages.md.
Format: Lead name | Personalised line | Full message
Read scored-leads.csv and tier1-research.md.
For Tier 1 leads only, write a connection request note.
Rules:
- Under 200 characters (LinkedIn limit)
- No pitch
- Reference something specific to them or their company
- Do not mention you want to "connect" or "chat"
- Do not use "I came across your profile"
For Tier 2 leads: leave blank.
Blank connection requests outperform generic notes for this tier.
Output results in tier1-personalised-messages.md under a new column:
Connection_Note