Step 1: Install and configure Cowork

Download the Claude Desktop app from claude.com/download. Open it and click the Cowork tab at the top. This switches Claude from chat mode into task mode.

Create a dedicated folder on your computer for this workflow:

/Documents/outbound/ leads.csv icp-filter.md outputs/

In Cowork, click 'Work in a Folder' and point it to this folder. Claude will now read, write, and create files here without you uploading anything manually.


Step 2: Format your lead list

Your CSV needs at minimum these columns. Extra columns are fine but these are required for the prompts below to work:

First Name Company Job Title LinkedIn URL
Jane Acme Corp VP of Sales linkedin.com/in/janedoe

Optional but useful columns: Company size, Industry, Location, Revenue range.


Step 3: Create your ICP filter file

Before running any prompt, create a file called icp-filter.md in your outbound folder. Cowork will reference this automatically when you include it in the prompts below.

Template:

# ICP Filter

## Ideal Customer Profile
- Company size: [e.g. 10-200 employees]
- Industry: [e.g. B2B SaaS, Marketing Agency, Consulting]
- Job titles: [e.g. Founder, VP Sales, Head of Growth]
- Geography: [e.g. US, UK, ANZ]
- Revenue range: [e.g. $500k-$10M ARR]

## Strong Signals (score +1 each)
- Recently hired sales or marketing roles
- Posts about outbound or lead gen challenges
- Company headcount growing (10%+ in last 6 months)
- Uses tools like Clay, Apollo, HubSpot

## Disqualify If
- Fewer than [X] employees
- In [excluded industries]
- Title is [e.g. intern, coordinator, assistant]
- No LinkedIn presence

## ICP Score Tiers
- Tier 1 (8-10/10): Send sequence immediately
- Tier 2 (5-7/10): Warm up first, then sequence
- Tier 3 (1-4/10): Do not contact

Fill this file once. Every prompt in this guide references it. If your ICP changes, update this file and re-run.